Meet Laura Mann
Welcome to my portfolio! I am an Associate Creative Director currently living in Dallas, Texas.
Browse my work by clicking through the tabs above, and feel free contact me to learn more.
From Bagels & Schmear to
Biscuits & Gravy
My agency career started in Wilton, CT, 20 minutes from my hometown, and has since brought me to Dallas, TX. I can honestly say I've been lucky enough to have learned (and mostly loved) every moment along the way.
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Part of what makes me great at what I do is my ability to adapt to any situation in both my personal and professional life. Moving from Budapest, Hungary to NY/CT at 10 years old helped push me to become comfortable outside my comfort zone, which translated to thinking outside the box in my career.
Experience
Associate Creative Director, TracyLocke
August 2021 - Present
Lead all writing initiatives on Diageo account including key brands Baileys, Smirnoff, Captain Morgan, Johnnie Walker, Crown Royal and more.
Associate Creative Director, TPN Retail
April 2021Â - August 2021
Lead writer on Cricket Wireless for all National Retailers, including Target, Walmart, Best Buy and Amazon. Created Cricket’s microsite, launching at National Retail with a QR code. Develop all copy for local Texas favorite Mrs Baird's Bread, creating content for their Instagram and Facebook feeds and well as radio spots.
Senior Copywriter, TPN Retail
July 2016 - April 2021
Developed and executed all National Retail initiatives for Cricket Wireless across multiple National Retail accounts. Wrote and created digital content for Barcel USA and Bimbo Bakeries brands including Takis and Sara Lee Bread. Platforms included Facebook, Instagram, and Pinterest.
Senior Copywriter, TracyLocke
September 2014 - July 2016
Worked on both the print and digital Pizza Hut teams, responsible for creating bi-weekly Pizza Hut emails & Pandora radio spots as well as WingStreet Twitter and Facebook posts.
Copywriter, TracyLocke
July 2012Â - September 2014
Lead copywriter on Pepsi accounts Lipton, Aquafina, SoBe, Diet Pepsi and Starbucks National Coffee Partnership. Helped create 2013 Diet Pepsi campaign with Sofia Vergara, which included developing new tagline ‘Love Every Sip.’
Junior Copywriter/Conceptor, TracyLocke
July 2011 - July 2012
Delivered concepts/copy across multiple channels for Pepsi, Chase, and Johnson & Johnson. Aided in developing 2012 Lipton campaign with Grammy award-winning band Lady Antebellum.
My Work
National Campaigns
Cricket Wireless Wins More Space in Walmart
In the always cluttered and often confusing wireless aisle, it's tough for anyone to compete - let alone those in the less established pre-paid category. But for Cricket Wireless, that's about to change.
Typically confined to a 1-column, 2-column, 3-column or 4-column space, as of April 2021 Cricket is testing a 6-column fixture in 20 Walmart stores. Not only is the feature premium looking, but it includes a QR code leading to a microsite shoppers can use to learn more about what Cricket has to offer.
Diet Pepsi Re-launches with a Look You'll Love
Diet Pepsi knows you have a million things on your to-do list. You’ve got errands to run and dogs to walk, bills to pay and kids that just want to play. One thing you can always count on? Diet Pepsi will be there for you, through every girls get together, kids playdate, or family movie night.
Fall in love with Diet Pepsi all over again and love every sip of life.
My Work
Social Media & Digital Content
Thomas’ English Muffins & Bagels
& Sara Lee Bread
From LTO flavors that are delicious down to every nook and cranny, to bagels that come in mini size and many varieties, Thomas’ English Muffins & Bagels never fail to bring a smile to the table.
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Sara Lee Bread brings the flavor and the creativity to every breakfast, lunch, snack and dinner. Kids lunches turn to Bento boxes of fun, and even the most health-conscious shopper can find what they’re looking for with recipes that inspire.
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Mrs Baird’s Bread. Texas Born. Texas Baked.
Beginning in 1908, Mrs Baird’s Bread has been the go-to choice for everyone in the Lone Star State. From the soft texture to the delicious taste, this Texas staple delivers on exceptional quality, served with a side of southern hospitality.
Don’t tell me y’all have never tried it. Lucky for you we know you won’t be disappointed – that’s why we developed the Great Taste Guarantee. Trust us - the proof is in the puddin’.
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